Billboard style advertising is a somewhat of a dying thing compared to all the ads that appear on all our online streamed videos, in our social media apps, our games, etc. Even when it does happen, it's usually done with vinyl. Luckily there exists a company called Colossal Media, who still do meaningful ads, ads with soul, ads that take proper time and energy and life. This short film documentary shows the warriors that show up each day, rain or shine, extreme heat or frigid cold, rig up and paint giant paintings on the sides of the tall buildings around America, but mostly in New York City.
I was walking around Brooklyn to check out a potential studio space to work out of and there these guys were. Doing their thing.
It's slow going but the results are worth it. If another advertisement didn't cover it up, these paintings will last a lifetime. It'll wear, but it'll last.